St. Clair Foods

Project Tasks: Branding, Overseeing Media Shoot, Product Flyer Design

Results

  • Guided the brand through a visual update that set the tone for future product marketing.

  • Provided the sales team with an updated, polished asset to share with distributors and partners.

  • Transformed the brand’s presentation with fresh photography and a modern color palette.

A sweet potato casserole with toasted pecans in a white baking dish, with a wooden spoon and scattered chopped pecans on a white surface.
Sweet potato casserole topped with chopped pecans in a white baking dish
A plate of sweet potato casserole topped with brown sugar and chopped pecans, with a bowl of pecans, coarse salt, and a glass of ice water around it.

Overview

St. Clair Foods came to us looking to refresh their sell sheet for their signature Dutch Sweet Potato Casserole. I guided the creative direction from concept to execution, beginning with a brand mood board that introduced a more modern and appetizing aesthetic.

To capture the product at its best, I oversaw a photoshoot — sourcing props, setting the visual tone, and ensuring the dish was styled to highlight its warmth and homemade appeal. Alongside the photography, I developed a refreshed brand palette that extended beyond the casserole to unify their wider product line.

The end result was more than a sell sheet update; it was a brand refresh that elevated St. Clair’s identity, making their products stand out with a cohesive and inviting visual presence.