St. Clair Foods

Project Tasks: Branding, Overseeing Media Shoot, Product Flyer Design

Results

  • Guided the brand through a visual update that set the tone for future product marketing.

  • Provided the sales team with an updated, polished asset to share with distributors and partners.

  • Transformed the brand’s presentation with fresh photography and a modern color palette.

A two-sided leaflet menu for St. Clair Foods featuring roasted potato casserole with a picture, text about the company's history, quality, and Southern-style cooking, and a QR code for contact information. The menu highlights easy preparation, high quality, trusted by professionals, and part of the St. Clair family.
A sweet potato casserole with toasted pecans in a white baking dish, with a wooden spoon and scattered chopped pecans on a white surface.
Sweet potato casserole topped with chopped pecans in a white baking dish
A plate of sweet potato casserole topped with brown sugar and chopped pecans, with a bowl of pecans, coarse salt, and a glass of ice water around it.
A colorful mood board with images of dishes, drinkware, and color palettes for a culinary or design project. Includes swatches of plum, gold, brick, sage, and lavender colors, and text with font styles.

Overview

St. Clair Foods came to us looking to refresh their sell sheet for their signature Dutch Sweet Potato Casserole. I guided the creative direction from concept to execution, beginning with a brand mood board that introduced a more modern and appetizing aesthetic.

To capture the product at its best, I oversaw a photoshoot — sourcing props, setting the visual tone, and ensuring the dish was styled to highlight its warmth and homemade appeal. Alongside the photography, I developed a refreshed brand palette that extended beyond the casserole to unify their wider product line.

The end result was more than a sell sheet update; it was a brand refresh that elevated St. Clair’s identity, making their products stand out with a cohesive and inviting visual presence.