SCA Pharma

Project Tasks: Concepting/Stylescapes, Branding, Products Page Design, Collateral and Conference Materials Design, Facility Design, Advertorials, and Presentations.

Results: Choosing the Right 503B Supplier received over 10,000 QR Code scans, and drove more than 5,500 visitors to their site.

Open brand guideline booklet showing brand colors and shape guidelines, including color swatches for Sky Blue, Yellow, Magenta, Navy, Gray, and White, with example usage and descriptive text.
Design layout with three dark blue panels titled 'Our Mission,' 'Our Vision,' and 'Our Values,' including detailed text descriptions, measurements, and a gray silhouette of a woman on the right side.
Stack of business cards for SCAPharma with contact information, including name, email, and phone number.
Laptop and smartphone displaying a pharmacy website with images of medication bags labeled Epinephrine and a section with product details.
Vertical banner for SCA Pharma featuring the slogan "Outsource Smarter" and the tagline "Critical Medications your Patients Rely On From a Partner You Can Trust." Shows a female healthcare worker in scrubs and a face mask examining an IV bag, with the company's website and phone number at the bottom.
A flyer for SCA Pharma titled 'Outsource Smarter' on the right, with a pen nearby and paper clips beside it. On the left, part of a smartphone displaying a LinkedIn post about the Yankee Alliance Annual Meeting and celebrating American Pharmacists Month.
Design plan for a basketball court showing measurements and layout, with a silhouette of a person for scale.
Timeline exhibit showing SCA Pharma's growth: 2018 - reached 5 million patients and rebranded; 2019 - reached 500 team members.
A wall-mounted sign with a blue circular logo containing the words "SCA" and the word "pharma" next to it, on a dark blue wall.
A multi-slide PowerPoint presentation template with a dark blue and white color scheme, featuring slides titled 'Outsource Smarter,' 'Today's Agenda,' 'Our Team,' 'Services,' and placeholders for titles and content, including images of professionals and abstract geometric designs.
A printed informational flyer titled 'Choosing the Right 503B Supplier' lying on a flat surface with a white background and a light blue section.

Overview

SCA Pharma, a 503B pharmaceutical company, sought to refresh its outdated and unprofessional brand. The rebrand focused on creating a clean, efficient, and professional identity, which strengthened client relationships and elevated their market presence.

Creative Retainer

As part of a creative retainer, I led the design and updates for a range of materials, including marketing collateral, conference assets, and organic social content. In collaboration with a web developer, we transformed the Products Page into an e-commerce-style experience, making it easier for customers to explore product details and add items to their cart.

To support ongoing marketing efforts, I designed quarterly print ads that directed traffic to the updated Products Page. One advertorial, Choosing the Right 503B Provider, received over 10,000 scans and drove more than 5,500 visitors to the site.

Facility Design

I also partnered with a vendor to help design and plan their facility. This included a timeline hallway, large-scale murals, and a conference room installation that featured the company’s mission, values, and vision on plexiglass.