Art Direction, Branding, & Visual Storytelling

A young woman with long brown hair smiling at the camera, wearing a black sleeveless top, against a light blue background.

I’m a freelance Art Director and Designer with 9+ years of experience building brands with strategy, strong visuals, and storytelling.

My Projects
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    9+ Years of Agency Experience

    Collaboration is Key

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    20+ Clients

    Banks, Utilities, Pharma, & More

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    4+ Years as an Art Director

    Strategy, Branding & Results

Witt Fence Rebranding

The rebrand for this Tampa fence company resulted in a 261% increase in leads from 2023 to 2024.

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Case Studies

Don’t Fool With My Fuel

The campaign generated over 300,000 impressions and inspired more than 250 individuals to send emails to the governor of NY.

View Project

  • Design: Adobe Creative Suite (Illustrator, Photoshop, inDesign and After Effects)

    Websites: Figma, Wordpress and Squarespace

    Email: Hubspot, Mailchimp, BeeFree

  • Concept Development, Branding & Full-Campaign Execution


    I specialize in building integrated marketing campaigns from the ground up — including strategy, brand identity, print and digital design, website layouts, email marketing templates, collateral, and conference materials. My skill set also extends to creating GIFs and entry-level animations to bring campaigns to life across channels.

  • MarCom Gold Award 2024 • HomeServe • Residential Animated Video

    ESOURCE 2nd Place 2021 • Central Hudson • High Impact Mailer

  • I have a bachelor’s in Marketing and an MBA from the University of South Florida, and I’m fluent in English and Spanish.

FAQs

What Clients are Saying

“Gisselle does beautiful work that follows our brand style. Her experience and eye for design show through. She can take complicated disclosures, understand what to do with them, and then incorporate them successfully within compliance guidelines.”

Commercial Bank & Trust

“Throughout the chaos that we have been experiencing, the team has been absolutely incredible to work with. Between managing tight deadlines, many rounds of edits, and creating beautiful deliverables, it has been a delight to work with Gisselle. I look forward to continuing the work for the rest of the year.”

Children’s Cancer Center