Focus HVAC
Project Tasks: Branding, Mascot, Collateral, Direct Mail, Ads, Vehicle Wraps
Results
Guided the brand through a visual update that set the tone for future marketing.
Provided the team with an updated, polished collateral to share with customers and prospects.
Created vehicle wraps to promote the brand locally.
Overview
Focus HVAC came to me for a full branding refresh, with the goal of creating a bold, memorable identity centered around an owl mascot and vibrant color palette. I developed the brand concept and visual direction, then applied the new identity across key touchpoints including marketing collateral, business signage, and vehicle wraps.
I continue to support Focus HVAC with organic and paid social media design, ensuring their brand remains consistent, recognizable, and engaging across digital channels.