Focus HVAC

Project Tasks: Branding, Mascot, Collateral, Direct Mail, Ads, Vehicle Wraps

Results

  • Guided the brand through a visual update that set the tone for future marketing.

  • Provided the team with an updated, polished collateral to share with customers and prospects.

  • Created vehicle wraps to promote the brand locally.

Close-up of a branding and style guide document for Focus HVAC, featuring logos, color palette, typography, iconography, and usage guidelines with logo designs and color swatches.
Flyer for Focus HVAC with a photo of a technician in a yellow safety vest talking to a woman, with text about switching to natural gas, contact information, and a logo of an owl.
Open brochure for Focus HVAC with blue cover displaying logo and company name, inside content on heating and air conditioning services, with various sections and contact information.
Close-up of two business cards for Focus HVAC, featuring a cartoon owl logo, contact information, and licensing details, on a blurred purple background.
Three blue service vans parked on a residential street for a HVAC company, featuring company logos and contact information.
Celebration poster with owl mascots in tuxedos for a 15-year anniversary, featuring a mascot with a megaphone, another pointing, and another holding a gift box.

Overview

Focus HVAC came to me for a full branding refresh, with the goal of creating a bold, memorable identity centered around an owl mascot and vibrant color palette. I developed the brand concept and visual direction, then applied the new identity across key touchpoints including marketing collateral, business signage, and vehicle wraps.

I continue to support Focus HVAC with organic and paid social media design, ensuring their brand remains consistent, recognizable, and engaging across digital channels.