Don’t Fool With My Fuel

Project Tasks: Strategy, Concepting, Branding, Copywriting, Collateral, Landing Page

Results: The campaign generated over 300,000 impressions and inspired more than 250 individuals to send emails to the governor expressing their disapproval of the proposed bans.

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White T-shirt with the text 'DON'T FOOL WITH MY FUEL' in red and blue letters, with a fuel flame icon, lying on a grey surface surrounded by glasses, a smartphone, a paper coffee cup, and newspapers.
A blue parking meter with a sticker that reads 'Don't fool with my fuel' in red, white, and blue letters and a black bicycle silhouette.
A folded flyer with bold red and blue text promoting energy conservation, climate leadership, and community protection, including hashtags and a QR code.
Digital devices displaying political activism content related to energy policy and climate legislation, including a tablet with a message "DON'T FOOL WITH MY FUEL" and a mobile phone with a form to send an email to public service commissioners.
Facebook ad for Conning Natural Gas showing a pot on a stove with blue flames, with bold text reading 'Don't Fool With My Fuel', and icons representing various appliances at the bottom.

Overview

Corning Natural Gas, a utility company based in New York, launched a campaign in response to proposed state electrification regulations that threatened to phase out natural gas as an energy source. To mobilize public support, they aimed to drive New Yorkers to a landing page where users could sign a petition and automatically send a personalized email to the governor expressing their concerns via a simple form fill.

Campaign

The resulting campaign, Don’t Fool With My Fuel, was promoted through Google Ads and conference materials. In just one month, the digital effort proved highly effective—reaching over 127,000 individuals and generating more than 300,000 impressions, far exceeding expectations and establishing a strong online presence.

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