Daily Daughter Senior Care

Project Tasks: Branding, Logo, Brochure, & Website Design

Results

  • Guided the brand through a visual update that set the tone for future marketing.

  • Provided the team with an updated, polished website to share with customers and prospects.

  • Created a brochure that clearly communicated the brand’s mission, values, and services.

A circular purple sign with the words "Daily Daughter" written in white, surrounded by a light blue heart outline, mounted on a wall outside.
A trifold brochure for Daily Daughter Senior Care with a purple, pink, and blue color scheme. It features a photo of an elderly woman smiling at a caregiver, a photo of an older man and young woman walking outside, and sections detailing their philosophy of care, testimonials, and core values.
Collection of different logo designs for 'Daily Daughter' senior care branding, featuring purple, light purple, blue, teal, and pink color schemes.
Multiple electronic devices displaying a website for a caregiving service named Daily Daughter. The devices include a desktop monitor, a laptop, a tablet, and a smartphone, all showing different pages of the website with images of caregivers and elderly clients, and a purple and white color scheme.

Overview

Daily Daughter came to me seeking a brand refresh that would better reflect their personality and audience. Their existing identity felt outdated, and the goal was to create a look that felt vibrant, playful, and modern while staying true to their mission.

I began by developing three distinct logo concepts, giving the client a range of visual directions to explore. Once a final direction was selected, I created a concise one-page brand sheet and a full set of logo variations to ensure consistency across platforms.

From there, we expanded the refreshed identity into key brand touchpoints, including a trifold brochure outlining Daily Daughter’s mission, values, and services. The project concluded with a streamlined website refresh, where I focused on retaining only the most essential pages to improve clarity, usability, and impact.

The result was a cohesive, updated brand system that feels approachable, joyful, and aligned with Daily Daughter’s vision for growth.