Catalina Roman Realty

Project Tasks: Concepting, Luxury Brand Development, E-Booklet Creation, Website Design and Development, Business Card & Direct Mail Creation

Results

  • Cohesive luxury brand system across all platforms

  • Premium sales tools for listings and lead generation

  • Elevated visual credibility in a competitive market

Responsive website display for real estate agent Catalina Roman, shown on a desktop, tablet, and smartphone, featuring property listings and contact information with a city skyline background.
Open magazine spread advertising a TV show premiere and TV exposure, featuring text, images of TV awards, interior home scenes, and a row of logos of streaming platforms.
Stack of modern business cards for Catalina Roman, a real estate consultant, featuring her portrait, contact information, and QR codes for Facebook and Instagram.
A digital brochure with a two-page spread featuring real estate agent Catalina Roman. The left page includes her photo in a red dress, her contact info, a paragraph about her work, and a QR code for more info. The right page contains client testimonials, service claims, and logos of media platforms.
Business cards for an architectural consultation service featuring a gold trophy, a woman in a red dress, and contact information.

Overview

Catalina Roman, a Tampa-based luxury real estate agent and American Dream TV host, partnered with me to concept and develop a refined brand identity and a cohesive suite of marketing materials designed to elevate her presence across print and digital channels.

The project began with brand and logo concepting, where I established a luxury visual direction supported by a curated color palette and custom patterns. This foundation informed every touchpoint that followed, ensuring consistency and sophistication throughout the brand.

From there, I designed a refreshed website, a premium booklet/ebook highlighting Catalina’s luxury listings and national TV exposure, and supporting collateral including business cards and postcards. Each piece was thoughtfully crafted to work together as a unified brand system—balancing elegance, approachability, and trust in a competitive luxury real estate market.