Catalina Roman Realty

Project Tasks: Concepting, Luxury Brand Development, E-Booklet Creation, Website Design and Development, Business Card & Direct Mail Creation

Results

  • Cohesive luxury brand system across all platforms

  • Premium sales tools for listings and lead generation

  • Elevated visual credibility in a competitive market

A laptop with a city skyline on the screen, placed on a dark textured bench against a plain background.
Brochure or magazine cover featuring a cityscape skyline at sunset, headlines about the American Dream, Emmy award nominations, and real estate achievements.
Business card featuring a smiling woman in a red top, with contact info including email and phone number, and QR codes for website and Instagram.
Magazines or brochures showcasing interior home design ideas with text about TV exposure, and a row of logos of various TV and streaming platforms at the bottom.
Close-up of a smartphone displaying a real estate website with an image of a house and text about discovering Tampa's homes.

Overview

Catalina Roman, a Tampa-based luxury real estate agent and American Dream TV host, partnered with me to concept and develop a refined brand identity and a cohesive suite of marketing materials designed to elevate her presence across print and digital channels.

The project began with brand and logo concepting, where I established a luxury visual direction supported by a curated color palette and custom patterns. This foundation informed every touchpoint that followed, ensuring consistency and sophistication throughout the brand.

From there, I designed a refreshed website, a premium booklet/ebook highlighting Catalina’s luxury listings and national TV exposure, and supporting collateral including business cards and postcards. Each piece was thoughtfully crafted to work together as a unified brand system—balancing elegance, approachability, and trust in a competitive luxury real estate market.